The 2015 study on the "Analysis of the perception of the EU and EU's policies abroad" carried out by PPMI, NCRE and NFG established a baseline on the perception of the EU in different countries of the world. Its results contributed to subsequent development of FPI actions during 2016-2020. In 2021, a new study was launched to assess the evolution in the perception of the EU and the EUs policies over the last five years.
Global objective of the study was to measure the evolution in the perception of the EU and the EUs policies compared to the baseline set by the 2015 study "Analysis of the perception of the EU and of EU's policies abroad".
Specific objective was to update the previous study, looking at how the perception of the EU has evolved in the 10 target countries: Brazil, Canada, China, India, Japan, Mexico, Russia, South Africa, South Korea and the USA. In addition, three new countries - Colombia, Indonesia and Nigeria - were included in the study.
The key themes through which the perception of the EU and Europe was explored included the economy, science, research, and technology, political (internal and external) issues, energy, development, environment, social, culture and health. The study used the following methodology:
- literature review in each country;
- media analysis, by exploring the framing of the EU and Europe;
- social media analysis by exploring the main trends of communication and reception of the EU and Europe;
- public opinion survey;
- high level interviews with EU Delegation representatives and focus groups with youth.
The study has provided a set of recommendations for public diplomacy of the EU. The assignment was implemented by PPMI in close cooperation with the team of experts from the University of Canterbury. The consortium was led by B&S Europe.