PPMI has been awarded a new research project for DG GROW on a study on ‘Evaluation of the Regulation (EU) 2019/1150 on promoting fairness and transparency for business users of online intermediation services (the P2B Regulation)’.
The study is positioned in the broader context of the platform economy. Businesses, especially SMEs, are becoming increasingly dependent on platforms and search engines to reach new consumers and offer their goods and services. At the same time, platforms and search engines have a large influence on businesses’ exposure to their users. The P2B Regulation aims to address some of the potential power imbalances between platforms and their business users by laying down several requirements that online intermediation service providers and search engines have to comply with.
The main purpose of the study is to take stock of the state-of-play of the P2B Regulation implementation, evaluate its effectiveness thus far and propose a methodology for its final evaluation taking place in 2025. In addition, one part of the study focuses on awareness raising activities, including dissemination of implementation best practices to assist the Commission in ensuring effective implementation of the Regulation.
PPMI will work together with Open Evidence, national researchers and industry experts to successfully execute the study. To gather the necessary data for the study, the research team will conduct desk research, conduct interviews, organise focus groups and launch consultations targeting online intermediary services, platform business users, relevant associations and implementing bodies. The study will last a total of 9 months.