Martin Aubel

Martin Aubel works as a researcher at PPMI since June 2017 primarily being involved in the evaluation of communication policy. His professional background comprises 2 years of experience in a Berlin-based PR agency where he worked for institutional and private clients ranging from the European Union to grocery giant Lidl. He was responsible for tender and concept creation, implementation of communication strategies as well as project management and project interim- and post-evaluation. His academic background consists of a B.A. in Business Administration with a Major in Law from the University of Oldenburg (Germany) and a M.Sc. in Marketing and Integrated Communication from Vilnius University (Lithuania). Since September 2017 he also pursues a PhD in Management and Social Science at ISM University of Management and Economics (Lithuania). Martin is native German, has full professional proficiency in English and speaks basic level French and Lithuanian.


Key areas of expertise

  • Policy areas: Communication Policy; Innovation, Research and Development; Environment and Sustainable Development; Information Society.
  • Research methods: Systematic literature review, social media analysis, surveys, interviews, focus groups, content analysis, statistical data analysis using SPSS.

 

Education

  • PhD in Management and Social Science, ISM University of Management and Economics, Lithuania, since 2017
  • M.Sc. in Marketing and Integrated Communication (with honors), Vilnius University, Lithuania, 2017
  • B.A. in Business Administration with a Major in Law, University of Oldenburg, Germany, 2013

 

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